In the rise of conscious consumerism, we’re finding ourselves faced with problematic dilemma’s left, right and centre. Whether it be packaging, air-miles or simply being utterly unaware of what goes into the stuff we’re spraying onto our skin, rubbing on our teeth or massaging into our hair, and the demand for cruelty-free and natural products has sky-rocketed. In everyday life, you might expect to pay more for an eco and cruelty-free product, however, there are big-brand alternatives that often come with a much lower price-tag, and perfume is no exception.
Lush is more than their super smiley sales assistants and bath-bombs, they are renowned for some of the highest ethical standards out there – both for how they create their products and how they treat their staff. Their perfumes are described as ‘wearable art’ and are inspired by the people and the all-natural products that go into them. They are, of course, cruelty-free, essential oil based and long-lasting, as well as expertly crafted into unique and stunning scents.
Dubbed as being an ‘eco-friendly and cruelty-free alternative to your favourite brand’, Eden has found a solution to the problematic work of perfuming. Their spot-on dupes of the major perfume brands, meaning you can stand firm in your ethics and still smell as good as ever. Search for your favourite scent and find their version, made wholly from vegetable derivatives and essential oils. Their bottles are refillable to reduce waste, online as well as in their Brighton lanes shop.
With the aim of creating the world’s most naturally sourced perfume, favouring the subtle and sophisticated over intensity, Abel has created a perfume collection entirely derived from plants and natural ingredients.
Red Santal, White Vetiver and the new classic, Pink Iris – a traditional floral scent with surprising tones of fresh basil, that have all been crafted with the vision of inspiring change through natural scent without compromising on ethics or aesthetics. Their consciously-minded approach transcends beyond the ingredients and into the thoughtful packaging made from sustainable sources – better still, 1% of profits made on Pink Iris will go to the Dutch non-profit organisation, Plastic Soup Foundation.