In the rise of conscious consumerism, we’re finding ourselves faced with problematic dilemmas left, right and centre. Whether it be packaging, airmiles or simply being utterly unaware of what goes into the stuff we’re spraying onto our skin, rubbing on our teeth or massaging into our hair, choices are tough. Consequently the demand for cruelty-free and natural products has sky-rocketed. And whilst you might assume making the ethical choice comes with a big price tag, there are big brand alternatives that cost less than you might think. Here we profile three perfumes ticking the eco box.
Lush is far more than their super smiley sales assistants and bath-bombs. They’re renowned for maintainig some of the highest ethical standards out there – both in how they create their products and how they treat their staff. Their perfumes are described as ‘wearable art’ and are inspired by the people and the all-natural products that go into them. They are, of course, cruelty-free, essential oil based and long lasting, as well as expertly crafted into unique and stunning scents.
Dubbed as being an ‘eco-friendly and cruelty-free alternative to your favourite brand’, Eden has found a solution to the problematic act of perfuming. They create spot-on dupes of the major perfume brands, meaning you can stand firm in your ethics and still smell as good as ever. Search for your favourite scent and find their version, made wholly from vegetable derivatives and essential oils. Their bottles are also refillable to reduce waste, and are available online as well as in their Brighton Lanes shop.
With the aim of creating the world’s most naturally sourced perfume, favouring the subtle and sophisticated over intensity, Abel has created a perfume collection entirely derived from plants and natural ingredients. Red Santal, White Vetiver and the new classic, Pink Iris – a traditional floral scent with surprising tones of fresh basil – have all been crafted with the vision of inspiring change through natural scent without compromising on ethics or aesthetics. Their consciously-minded approach transcends the ingredients and into the thoughtful packaging made from sustainable sources. Better still, 1% of profits made on Pink Iris will go to the Dutch non-profit organisation, Plastic Soup Foundation.